CIW E-Commerce Designer Series:

E-Commerce Strategies and Practices (CIWECSP)

E-Commerce Strategy and Practices is a five-day course that teaches students how to conduct business online and the technological issues associated with constructing an electronic-commerce Web site. Students will implement a genuine transaction-enabled business-to-consumer Web site, examine strategies and products available for building electronic-commerce sites, examine how such sites are managed, and explore how they can complement an existing business infrastructure. Students get hands-on experience implementing the technology to engage cardholders, merchants, issuers, payment gateways and other parties in electronic transactions.

Target Audience

Network server administrators, firewall administrators, systems administrators, application developers, IT security officers and Webmasters.

Job Responsibilities

Design and implement commerce-driven Web sites; identify customer needs; monitor customer usage patterns; determine order processes and service after sales; and consider how e-business solutions can increase sales.

Prerequisites

Students must have CIW Foundations certification or have equivalent experience.

 

Topics

Electronic Commerce Foundations

  • Impetus for Web Commerce
  • Electronic Commerce Predictions
  • Types of Electronic Commerce
  • Advantages of Electronic Commerce
  • Issues in Electronic Commerce
  • E-commerce Solutions
  • Hardware and Software
  • Ingredients of a Web Storefront
  • Seven Ingredients to Success
  • The Virtual Enterprise

Law and the Internet

  • Electronic Publishing
  • Intellectual Property Issues
  • Areas of Liability
  • Privacy and Confidentiality
  • Jurisdiction, Internet Taxation, International Tax, Customs and Tariffs

Web Marketing Goals

  • Web Marketing Benefits
  • Marketing Goals
  • Online Marketing Strategies
  • Drivers and Barriers to Growth
  • Hard Goods vs. Soft Goods
  • Product Pricing
  • Global vs. Niche: Mass vs. Micro
  • Product Distribution and Availability
  • Demographics, Psychographics, and Audience Data

Online Product Promotion

  • Promotions, Site Categories, and Banner Ads
  • Advertising Representatives
  • Banner Ad Positioning
  • Tracking
  • Banner Exchange
  • Referrer Programs
  • Search Engine Placement
  • E-Mail

Site Usability

  • Click Patterns
  • Screen Flow
  • Usability Analysis

Consumer Service Methods

  • E-Service and E-Service Methods
  • Synchronous and Asynchronous Service
  • Self Service
  • E-Service Action Plans

Business-to-Business Frameworks

  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Electronic Data Interchange (EDI)
  • Internet EDI
  • EDI and Security
  • Open Buying on the Internet (OBI)
  • Open Trading Protocol (OTP)
  • Business-to-Business Networks

Site Creation Packages: Outsourcing

Outsourcing: The Online Instant Storefront

  • Online Outsourcing Solutions
  • Evaluating Online Storefront Packages

Outsourcing: The Mid-level Offline Instant Storefront

  • Building with Commerce Court
  • Publishing with Commerce Court

Outsourcing: The High-level Offline Instant Storefront

  • Auctions

Implementation and Case Studies

  • Creating a Company
  • Phased Approach Implementation
  • Case Studies and Lessons Learned
  • E-Commerce Guidelines

Site-Creation Software

  • Web Server Overview
  • Internet Information Server (IIS)
  • Preparation and Examining IIS

Site Development Implementation

  • Choosing Web Site Development Tools
  • ORACLE8 and SQL Server
  • Preparing the Database
  • Microsoft Site Server Commerce Edition

Site Server Commerce Edition

  • Creating a Site Database
  • Site Server Administrator

Customizing the Site Foundation

  • Site Manager
  • Customizing the Look and Feel
  • Custom Shopping Cart Buttons

Online Catalog

  • Product Components
  • Building an Internet Catalog
  • Products
  • Attributes
  • Linking Catalogs
  • Purchase Images

Payment Gateways

  • Choosing Payment Methods
  • Credit Card Processing
  • Digital Cash
  • Electronic Commerce Security Myths
  • Payment Gateways
  • Transaction Serves
  • Test Purchase
  • CyberCash Register Administrator
  • Online Check Processing

E-Services Support

  • Knowledge Base
  • RightNow Web Administration
  • Customizing User Interface
  • Integrating

Transaction Security

  • Purpose of Security
  • Encryption and Decryption
  • Authentication and Identification
  • Payment and Purchase Orders
  • Certificates
  • X.509v3
  • Using Certificates
  • Obtaining Certificates
  • VeriSign Certificates
  • Installing Certificates
  • Payment and Security Requirements

Web Site Management

  • Site Administration
  • Tracking Web Traffic
  • Commercial Log File Analysis
  • Traffic Tracking
  • Performance Testing

Inventory and Shipping Data

  • Order Tracking

Resources (Appendix)

  • Acting as a Certificate Authority
  • Electronic Commerce Planning Checklist
  • Electronic Commerce Internet Resources